For too long, conservation has been seen as a noble but costly duty—something we must sacrifice for, rather than an opportunity to thrive. But what if biodiversity wasn’t just something to protect? What if it was the foundation for innovation, economic growth, and resilience? The time has come to move beyond conservation and embrace regeneration. We are all Noahs now. The story of Noah’s Ark may represent one of the earliest narratives of biodiversity conservation, whether it is fact or myth.—But it was also more than that. It was possibly the first model of convivial conservation, where humans and nature flourish together rather than existing in opposition. Noah wasn’t just a conservationist—he was an entrepreneur. The Ark wasn’t simply a shelter; it was a system designed to sustain life. He had: A blueprint—a framework for safeguarding biodiversity. Infrastructure—the Ark as a regenerative ecosystem. Coexistence—humans and animals living together, adapting, and ensuring mutual survival. Inside the Ark, conservation wasn’t passive—it was active stewardship. Noah and his family had to feed, heal, and cohabit with the very biodiversity they saved. They weren’t separate from nature; they were part of it. This is the essence of convivial conservation—a world where humans and nature thrive together. Noah wasn’t just a builder—he was a man who saw the inevitable long before anyone else did. He knew that a catastrophic event was coming, even if he didn’t know the exact moment. He understood that when the flood arrived, survival wouldn’t be about last-minute action; it would depend on preparedness, foresight, and a system built for resilience. Today, we are modern-day Noahs, standing on the edge of an irreversible crisis. We know that we are entering a stage of scarcity—of food, water, resources, and biodiversity. We see the warning signs: collapsing ecosystems, failing food systems, and water crises that threaten both nature and human survival. And yet, our response has been patchwork solutions—band-aids on deep, festering wounds. Conservation efforts, climate pledges, and sustainability initiatives, while valuable, are too little, too slow, and too fragmented to prevent the collapse. Like the people in Noah’s time who ignored the rising waters until it was too late, we are stuck in reactive strategies rather than building the systems that will allow us to thrive beyond the crisis. 🔴 The Great Paradox: We See the Storm, but We’re Still Not Ready. We know that ecosystems are degrading, yet conservation funding remains a fraction of what’s needed. We know food and water scarcity is escalating, yet we continue with business-as-usual agriculture and extraction. We know biodiversity loss will unravel economies, yet we have not built the economic Ark needed to integrate nature into financial and business systems. Noah didn’t wait for the first raindrop—he built the Ark before the storm. Likewise, we must stop treating biodiversity and sustainability as emergency responses and instead build the frameworks, policies, and economic models that regenerate ecosystems before collapse becomes inevitable. The Ark was not just a shelter—it was a system. A self-sustaining model where humans and nature coexisted, adapted, and ensured mutual survival. Today, our version of the Ark must be a regenerative economy, where entrepreneurship, innovation, and policy come together to not only prevent loss but actively rebuild what we’ve damaged. Noah knew the flood would come. We know collapse is near. The question is—will we act in time? Or will we wait until the waters rise around us? So, I've been wondering, why and how entrepreneurship has the potential of becoming the modern-day Ark? Well, just as Noah had a plan, we must design economic systems that don’t just halt biodiversity loss, but actively regenerate ecosystems. Entrepreneurship could be the modern-day Ark—it can build the tools, markets, and models needed to embed biodiversity into thriving economies. I believe entrepreneurship has the potential to restore, conserve, and regenerate biodiversity by: ✅ Restoring degraded ecosystems—turning deforestation, pollution, and habitat loss into opportunities for renewal. ✅ Conserving biodiversity—protecting what remains while ensuring sustainable use. ✅ Regenerating nature—designing economies where biodiversity isn’t an externality, but an asset driving prosperity. We should look beyond GDP, beyond conservation efforts, beyond carbon markets, and moving towards a more regenerative system for economy, business and finance. Conservation alone is not enough. We must design economies where nature is a key stakeholder. Noah had a vision beyond survival—he built a future. Likewise, we must move beyond protecting what’s left and start rebuilding what we’ve lost. By embedding biodiversity into economic systems, we can create a regenerative world where both people and nature thrive. 🚢 But We Are Missing the Ark! Noah didn’t just save biodiversity—he built a new way to live with it. Noah had blueprints, tools, and a plan—a clear framework to safeguard biodiversity. But today? We’re trying to save nature without the necessary infrastructure to do it. That’s why conservation alone isn’t enough. We need to go beyond it—to build the systems, policies, and economic models that make biodiversity a thriving, regenerative force rather than a fragile, endangered resource. Hence, that’s where my research comes in and aims to fill these gaps. My research is not just about identifying the connection between entrepreneurship and biodiversity conservation. It is about designing the tools, models, and frameworks that transform biodiversity into a regenerative economic force. Here’s how my work goes beyond the traditional conservation-entrepreneurship narrative: 🚀 From Reactive to Proactive: Instead of focusing on how businesses can avoid harming biodiversity, my research explores how businesses can actively regenerate ecosystems through innovative models. 📍 From Theory to Implementation: Many studies discuss sustainability, but few provide a practical, scalable framework for embedding biodiversity into economic systems. My research delivers data-driven strategies, investment models, and policy recommendations that can be adopted at scale. 🌱 From Conservation to Regeneration: Conservation alone is not enough. My research seeks to redefine biodiversity as an economic asset, shifting from a mindset of protection to one of co-creation, restoration, and innovation. 🏗️ From Business as Usual to a Biodiversity-First Economy: I aim to develop a framework that redesigns business models, financial incentives, and policies so that nature is not an afterthought but a core stakeholder in economic decision-making. My research is not just about creating awareness—it is about building the infrastructure for a new regenerative economy, a system where biodiversity: ✅ Drives prosperity rather than being an externality. ✅ Becomes a key asset for businesses, investors, and policymakers. ✅ Shapes regenerative entrepreneurship, where businesses don’t just do less harm—they actively restore ecosystems. Conservation alone is like floating in the flood without an Ark. We need a plan, tools, and a framework to ensure biodiversity is not just protected but becomes the foundation of a thriving future. Noah didn’t just save biodiversity—he built a system where humans and nature could coexist and thrive together. Now, it’s our turn. 🚢🌊 We Are All Noahs Now